Multimedia and Augmented Radio Creation: Online, iNteractive, Individual
The MARCONI project aims to bring radio experiences to the next level by enabling fully interactive and personalised radio solutions, integrating broadcast radio with digital and social media, amounting to converged radio experiences. To realize this goal, MARCONI will pursue two concrete objectives. First, consumers will be able to interact with “live” radio through their preferred communication channel in various ways. Second, radio-makers will be given an integrated view on audience interactions and will be supported by interaction automation services.