Experience interactive and personalised radio at IBC with HRADIO and MARCONI

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Are you curious to find out about the interaction tools that MARCONI offers to radio stations? Would you like to learn more about how HRADIO enables broadcast radio to be enriched with digital services? Come experience it for yourself at IBC! From the 13th till the 17th of September, MARCONI and HRADIO will have a joint stand in the Future Zone of IBC, where MARCONI showcases customised software tools to increase and automatise listener interaction, and HRADIO enables hybrid listening experiences, seamlessly combining linear broadcasts with on-demand content. Together, the projects let IBC visitors experience interactive and personalised radio, at home, on the road, or at the festival, in a stand that is uniquely designed for the experience.


MARCONI: Bring your radio station and listeners closer together

MARCONI offers fully interactive and personalised radio solutions by integrating broadcast radio with digital and social media. With the development of customised software tools, MARCONI enables radio stations to easily manage listener interaction automation, for incoming text, audio,image or video content.

In a live demo at the Future Zone stand, MARCONI showcases the driving technologies behind the project: different software tools that help radio stations to stay at the centre of their audience, using AI-powered chatbots and content analysis. Visitors will be able to experience how a radio station can manage and increase listener engagement with the interaction tools from MARCONI. Engage with listener content by replying to conversations and sending messages to listeners according to their preferences, independent of the channel or platform. See what people are saying on social media, and use these messages for your show, simply by dragging and dropping them into the program rundown. Search through listener-generated content by date, geo-localization, listener profile, or other relevant criteria, to build a radio show with stories from your listeners. With a festival-like experience at the stand, MARCONI showcases how it can create interactive and personalised radio experiences that immerse listeners in their broadcasts, from wherever they are listening.

As part of the open piloting phase, radio stations are now also able to integrate MARCONI's service tools and explore a radio solution that best fits their needs and expectations. Become a pilot partner at IBC or contact the project on contact@projectmarconi.eu 

HRADIO: Experience live radio, enriched with streaming features

HRADIO leverages hybrid technology to enrich radio experiences, allowing broadcasters to deliver time and location independent linear radio services. At IBC, HRADIO will showcase the potential of its technologies by offering hybrid radio use cases for car and mobile applications. By combining IP and broadcast signals, new radio experiences can be created in which listeners can interact with their radio station, receive news and weather updates that are relevant to them, and easily pause, continue or substitute broadcast radio with on-demand content, whenever they prefer. HRADIO will offer its technology components to broadcasters and developers on github.com/hradio

Explore projects MARCONI and HRADIO at stand 8F30 in the IBC Future Zone