“I typically use design thinking as a research approach to understand the design problem in its complexity. Prototypes and mock-ups are designed and developed through ideation, iteration and critiquing solutions with end-users. I believe it is valuable to also design the research experience: end-users are more engaged in the process when they can connect to the problem.” As User Researcher at VRT Innovation, Sandy Claes is an expert in design and co-creation of viable solutions to the real user problems.
Meet Rik Bauwens from VRT
“We’re going full force on interactivity. This means numerous integrations with third party platforms but also with systems currently used by the various radio stations. This also means tools and optimisations for the editorial team, such as conversational management with chatbots and smart analysis for filtering and linking content from various sources.” As Lead Developer at VRT Innovation, Rik Bauwens is experienced in translating ideas into workable prototypes.
Use case #5: Providing content on demand
Use case #4: Allowing personal services
Faction XYZ has joined the MARCONI project!
We interrupt this blog for a very important announcement: Faction XYZ has joined the MARCONI consortium! We are very excited to be working together with this applied artificial intelligence engineering service provider and tackle new challenges with their language processing services. Introductions are in order: meet Faction XYZ!
Use case #3: Co-creating content
Interaction and community are key in the future of radio. But how are we able to collect, manage and use input from various interfaces in an efficient way? Enter the MARCONI platform. Have a look at this third use case and find out how radio presenter Jan and listener Bernd are able to co-create stories on the radio.
Use case #2: Enabling relevant feedback for the listeners
Use case #1: Enabling relevant listener feedback for the editorial team
We have paused our Tuesday interview posts to present you our MARCONI use cases! The following month, we will publish stories that illustrate the value of MARCONI for radiomakers and listeners. The illustrations have been made by MARCONI member Sandy Claes, whose interview will also be posted shortly 😉 Read the first use case here!