The MARCONI project aims to enable fully interactive and personalised radio experiences, through integrating ‘live’ broadcast radio with digital platforms and social media, thereby offering listeners novel radio experiences. We refined, improved and validated the general concept of MARCONI through stakeholder consultations based on the methodological model of design thinking. We explored the initial problem space through a user journey mapping and then we further divergated the problem space through observations and co-design workshops. Based on these findings, we came up with the following scenarios: