We present you a series of interviews with the members of MARCONI's international project team to introduce the creative minds behind the project. In this week's interview we talk to Susanne Heijstraten, project manager digital at NPO.
Hi Susanne! First, could you please introduce yourself to the readers?
I am a passionate project manager in digital media and online innovation. As a senior project- and program manager I gained considerable experience within digital agencies, commercial and public broadcasters with cross-media projects and the development of websites, mobile apps, chatbots, and social media projects. Those projects were often related to RTV-programs. Between 2013 and 2016 I was project manager for the NPO within the TV-RING project, FP7-projects about HbbTV. I gained a lot of experience regarding such European Projects. Now I am really excited to be part of the MARCONI team. It is, in my opinion, an interesting and innovative next-level project.
What would you say are the biggest challenges for public broadcasters and radio brands in particular at this very moment?
We have to find new ways to engage the listeners and to keep them connected to our lineair and public radio brands in a very competitive market with fast growing on demand services like Spotify and the likes. Therefore we have to listen carefully to the wishes of our fans and audiences and create new innovative concepts and applications to engage and surprise them with our radio brands and services.
What do you aim to achieve with the NPO’s participation in MARCONI?
I would like to produce new fancy applications and services to better engage with our radio listeners and creators, so radio as a medium will be ready for the challenging future. With MARCONI we embrace a lot of new technologies. We make those easily accessible to the radio makers in order to create strong and indispensable radio brands in this competitive market.
Why would you say MARCONI is so relevant to the radio sector?
Together with other radio stations and research institutes from all over Europe we could make a better, more impactful effort to develop new and innovative radio concepts and services. We could perhaps even aim to set benchmarks in technology for gatekeepers, where other European radio stations and listeners can reap the benefits from.
Read more about Susanne on LinkedIn.