“I typically use design thinking as a research approach to understand the design problem in its complexity. Prototypes and mock-ups are designed and developed through ideation, iteration and critiquing solutions with end-users. I believe it is valuable to also design the research experience: end-users are more engaged in the process when they can connect to the problem.” As User Researcher at VRT Innovation, Sandy Claes is an expert in design and co-creation of viable solutions to the real user problems.
“We’re going full force on interactivity. This means numerous integrations with third party platforms but also with systems currently used by the various radio stations. This also means tools and optimisations for the editorial team, such as conversational management with chatbots and smart analysis for filtering and linking content from various sources.” As Lead Developer at VRT Innovation, Rik Bauwens is experienced in translating ideas into workable prototypes.
As an Innovation Manager at IN2, Alexandru Stan is constantly on the lookout for innovating and customer-oriented solutions to manage, access and publish content. In that perspective, MARCONI enhances the radio experience for both listeners and radio makers. In Alexandru's words: "Building the digital communication mechanisms to allow listeners and radio makers to come closer together and interact with one another can be very impactful."
On the 9th and 10th of January, the Joanneum Research hosted a meeting with the MARCONI consortium in Graz in order to review the work done so far and plan the upcoming actions. High on the agenda were discussions on use cases and requirements.
Already three different workshops with radio stations have been carried out, which have provided the consortium with an in-depth understanding of the workflows and challenges for radio-makers. Two additional workshops with listeners are taking place this month. During the meeting in Graz, the team discussed in detail the 16 concepts that they identified so far, while prioritising and grouping the different use-cases. This input was brought into a follow-up discussion that dealt with the MARCONI architecture.
The second day of the meeting started off with a review of the prototyping activities done so far (e.g. a “Notify me” trial that involved over 2300 users). Afterwards, further prototyping and piloting activities planned for the next period were discussed in detail. The communication and exploitation plan was reviewed and a storyboard for the first MARCONI video has already been created. Stay tuned for more updates!