From the 31st of March till the 2nd of April, MARCONI was present at Radiodays Europe in Lausanne to showcase the platform and its components for the open pilots. Radiodays Europe is born as a response to the needs of the European industry, public and private, to come together to discuss the new media challenges, across borders. It has since grown to become the most important annual conference for radio professionals. At the event, MARCONI and the project HRADIO had a joint booth at the exhibition and were also presented during the conference.
MARCONI and HRADIO at the exhibition
Booth G4, Garden Level, that was the place to be at Radiodays Europe. At the HRADIO and MARCONI booth, visitors were able to experience how MARCONI and HRADIO push radio forward, into a more interactive and hybrid world. MARCONI called all radio stations to come and explore the different MARCONI components that support and increase listener interaction. Visitors were able to find out more on the MARCONI single service-driven platform, its privacy by design approach and the diverse microservices to stay at the heart of the audience, using AI-powered chatbots and content analysis (visual, social, text).
At the same time, HRADIO offered visitors the chance to explore different hybrid radio use cases on receiver implementations for car and mobile clients. By combining IP and broadcast signals, new radio experiences are offered such as station recommendation, time shifting and music substitution.
Because of the coherence and mutual reinforcement among MARCONI and HRADIO, a joint booth was an apparent choice. During the sessions, the exhibition was less crowded and offered the chance to exchange information on use cases, as well as technical and exploitation opportunities among the two projects. Several concrete plans were made, among which the decision to use the MARCONI platform for the HRADIO applications.
“Interactive Radio and better Online User Experiences” at the conference
On Monday, Floris Daelemans, radio presenter and producer for consortium partner VRT, presented both HRADIO and MARCONI at the conference. In his presentation, Floris gave an overview on the projects’ objectives, insights and results. Among others, he spoke about the saving and collecting of user profiles according to the privacy by design principle, as well as improving engagement by means of the MARCONI messaging platform, which raised a lot of interest.
AER Special Focus Workshop: Is Internet reinventing broadcast radio?
Already on Sunday, MARCONI and HRADIO were presented during a special focus workshop, hosted by AER. The AER Special Focus Workshop explored, in a series of three sessions, the most recent innovations driving the change in the radio industry: from the latest developments of hybrid technology for radio to 5G for broadcasting and how it works. This Special Focus Workshop was organised by the AER – the Association of European Radios within the framework of MediaRoad, the EU-funded project aimed at helping Europe’s media sector revamp the way it approaches innovation by shaping future research and policy priorities as well as by strengthening collaboration between media organizations and start-ups.
Radio Hack Europe 2019 - congratulations to the RadioAct team!
Radio Hack Europe 2019 was a 48-hour hackathon around the theme “Radio and media of tomorrow”, which took place before RDE on the EPFL campus, with the support of the MediaRoad project and the IMI. The event was intended for anyone interested in shaping the future of radio in Europe, and brought together media professionals, entrepreneurs, researchers and students, as well as people who had an interest or curiosity in media and innovation to build a prototype in two days. At the end, each team had to give an elevator pitch of 3 minutes in front of a jury. The winner were VRT colleague Sebastiaan Jansen and 4 other students from EFPL. They were able to build RadioAct, a platform to bring the interactivity of social media directly to existing radio platforms. When sending out a poll, you would receive live feedback directly in your editorial tools. Congratulations to the team of RadioAct!
Explore the open platform and join the open pilots
MARCONI is open and completely adaptable to existing infrastructures and products. At Radiodays Europe, the consortium partners had several conversations with interested partners on joining the platform. During the piloting phase, MARCONI offers new partners the chance to be among the first to use MARCONI and its components. Don’t miss this opportunity and spread the word. Contact us here for more information or a demo.