Netflix, Spotify and Dutch personalised news apps such as Blendle and Topics all fulfill the need of delivering relevant content in the quickest way possible. Within the MARCONI project, the question was raised: how could we achieve this with audio content?
As part of MARCONI, public broadcaster NPO and service provider Faktion developed a chatbot for the radio station NPO Radio 5. Listeners are able to ask questions about the different radio shows (time and day, what is it about, who is the presenter), the DJ’s, songs, competitions and more general frequently asked questions such as “How can I listen to the station abroad?” or “How can I listen to a programme that’s already been broadcasted?”. Via smart connection with the editorial radio system, questions about programmes, songs and DJ’s could be automatically answered, as all the information is already available.
As of 2006, Flemish radio station Studio Brussels organises the yearly charity event Music for Life, as part of the “Warmest Week”. Studio Brussel calls on their listeners to set up a campaign for a cause that lies close to their hearts. Since 2015, these campaigners have their own app, which enables them to share their story and better connect with their radio station. Behind this app lies the technology of MARCONI. In this blog post, you can find an overview of what MARCONI contributed and piloted at Music for Life.