“I started my career by developing a single-source publishing system together with Dennis Laupman, which is how the company Pluxbox was born.” Meet Cas Adriani, Technical Director at Pluxbox and technical lead of the MARCONI integrated platform.
Interaction and community are key in the future of radio. But how are we able to collect, manage and use input from various interfaces in an efficient way? Enter the MARCONI platform. Have a look at this third use case and find out how radio presenter Jan and listener Bernd are able to co-create stories on the radio.
We have paused our Tuesday interview posts to present you our MARCONI use cases! The following month, we will publish stories that illustrate the value of MARCONI for radiomakers and listeners. The illustrations have been made by MARCONI member Sandy Claes, whose interview will also be posted shortly 😉 Read the first use case here!
MARCONI got off with a flying start last year! “During “De Tijdloze”, a radio program by radio station Studio Brussel, a new interactive feature called “NotifyMe”, was tested. Listeners that voted for a song received a push notification when their song was being played. In order to make this happen, VRT Innovation worked together with Pluxbox, which provides VRT’s radio stations with the editorial system of Radiomanager.
By constanly monitoring the playlist, we were able to find out who voted for which song, 10 minutes before it was being played. Afterwards, a push message was sent via the app of Studio Brussel. This way, listeners would not have to miss out on anything and were automatically reminded of when their favorite song was being played.
In total, we sent out 3967 messages to 2354 people.
Some interactions (in Dutch):
On the 9th and 10th of January, the Joanneum Research hosted a meeting with the MARCONI consortium in Graz in order to review the work done so far and plan the upcoming actions. High on the agenda were discussions on use cases and requirements.
Already three different workshops with radio stations have been carried out, which have provided the consortium with an in-depth understanding of the workflows and challenges for radio-makers. Two additional workshops with listeners are taking place this month. During the meeting in Graz, the team discussed in detail the 16 concepts that they identified so far, while prioritising and grouping the different use-cases. This input was brought into a follow-up discussion that dealt with the MARCONI architecture.
The second day of the meeting started off with a review of the prototyping activities done so far (e.g. a “Notify me” trial that involved over 2300 users). Afterwards, further prototyping and piloting activities planned for the next period were discussed in detail. The communication and exploitation plan was reviewed and a storyboard for the first MARCONI video has already been created. Stay tuned for more updates!