Are you curious to find out about the interaction tools that MARCONI offers to radio stations? Would you like to learn more about how HRADIO enables broadcast radio to be enriched with digital services? Come experience it for yourself at IBC! From the 13th till the 17th of September, MARCONI and HRADIO will have a joint stand in the Future Zone of IBC, where MARCONI showcases customised software tools to increase and automatise listener interaction, and HRADIO enables hybrid listening experiences, seamlessly combining linear broadcasts with on-demand content. Together, the projects let IBC visitors experience interactive and personalised radio, at home, on the road, or at the festival, in a stand that is uniquely designed for the experience.
As part of MARCONI, public broadcaster NPO and service provider Faktion developed a chatbot for the radio station NPO Radio 5. Listeners are able to ask questions about the different radio shows (time and day, what is it about, who is the presenter), the DJ’s, songs, competitions and more general frequently asked questions such as “How can I listen to the station abroad?” or “How can I listen to a programme that’s already been broadcasted?”. Via smart connection with the editorial radio system, questions about programmes, songs and DJ’s could be automatically answered, as all the information is already available.
As of 2006, Flemish radio station Studio Brussels organises the yearly charity event Music for Life, as part of the “Warmest Week”. Studio Brussel calls on their listeners to set up a campaign for a cause that lies close to their hearts. Since 2015, these campaigners have their own app, which enables them to share their story and better connect with their radio station. Behind this app lies the technology of MARCONI. In this blog post, you can find an overview of what MARCONI contributed and piloted at Music for Life.
From the 26th till the 28th of June, the TVX conference for broadcasters took place in Seoul, Korea. ACM TVX (Interactive Experiences for Television and Online Video) is the leading international conference for research into online video, TV interaction and user experience. Researchers Sandy and Rik from VRT were able to present their submitted papers about MARCONI at the conference, and receive valuable feedback for the next steps of the project.
“Our role in the project is to support the indexing and search of social content, helping radio stations to get more out of their interactions on social media, better understand the issues that are discussed on their shows and respond faster to online comments.” Meet George Ioannidis, Director at IN2.
“I typically use design thinking as a research approach to understand the design problem in its complexity. Prototypes and mock-ups are designed and developed through ideation, iteration and critiquing solutions with end-users. I believe it is valuable to also design the research experience: end-users are more engaged in the process when they can connect to the problem.” As User Researcher at VRT Innovation, Sandy Claes is an expert in design and co-creation of viable solutions to the real user problems.