“I typically use design thinking as a research approach to understand the design problem in its complexity. Prototypes and mock-ups are designed and developed through ideation, iteration and critiquing solutions with end-users. I believe it is valuable to also design the research experience: end-users are more engaged in the process when they can connect to the problem.” As User Researcher at VRT Innovation, Sandy Claes is an expert in design and co-creation of viable solutions to the real user problems.
“We’re going full force on interactivity. This means numerous integrations with third party platforms but also with systems currently used by the various radio stations. This also means tools and optimisations for the editorial team, such as conversational management with chatbots and smart analysis for filtering and linking content from various sources.” As Lead Developer at VRT Innovation, Rik Bauwens is experienced in translating ideas into workable prototypes.
MARCONI got off with a flying start last year! “During “De Tijdloze”, a radio program by radio station Studio Brussel, a new interactive feature called “NotifyMe”, was tested. Listeners that voted for a song received a push notification when their song was being played. In order to make this happen, VRT Innovation worked together with Pluxbox, which provides VRT’s radio stations with the editorial system of Radiomanager.
By constanly monitoring the playlist, we were able to find out who voted for which song, 10 minutes before it was being played. Afterwards, a push message was sent via the app of Studio Brussel. This way, listeners would not have to miss out on anything and were automatically reminded of when their favorite song was being played.
In total, we sent out 3967 messages to 2354 people.
Some interactions (in Dutch):