It is time for our last use case! This story describes how MARCONI could enable content on demand by means of voice commands.
Interaction and community are key in the future of radio. But how are we able to collect, manage and use input from various interfaces in an efficient way? Enter the MARCONI platform. Have a look at this third use case and find out how radio presenter Jan and listener Bernd are able to co-create stories on the radio.
We have paused our Tuesday interview posts to present you our MARCONI use cases! The following month, we will publish stories that illustrate the value of MARCONI for radiomakers and listeners. The illustrations have been made by MARCONI member Sandy Claes, whose interview will also be posted shortly 😉 Read the first use case here!
MARCONI got off with a flying start last year! “During “De Tijdloze”, a radio program by radio station Studio Brussel, a new interactive feature called “NotifyMe”, was tested. Listeners that voted for a song received a push notification when their song was being played. In order to make this happen, VRT Innovation worked together with Pluxbox, which provides VRT’s radio stations with the editorial system of Radiomanager.
By constanly monitoring the playlist, we were able to find out who voted for which song, 10 minutes before it was being played. Afterwards, a push message was sent via the app of Studio Brussel. This way, listeners would not have to miss out on anything and were automatically reminded of when their favorite song was being played.
In total, we sent out 3967 messages to 2354 people.
Some interactions (in Dutch):