"I think we should teach radio to fall and get up again." Dennis Laupman, CCO at Pluxbox, says that radio needs to grow, in accordance with the changes in media consumption. Community is key and the MARCONI platform can deliver the added value.
Meet Kai Brenner from Radio Stadtfilter
Meet Alexandru Stan from IN2
As an Innovation Manager at IN2, Alexandru Stan is constantly on the lookout for innovating and customer-oriented solutions to manage, access and publish content. In that perspective, MARCONI enhances the radio experience for both listeners and radio makers. In Alexandru's words: "Building the digital communication mechanisms to allow listeners and radio makers to come closer together and interact with one another can be very impactful."
Meet Maarten Wijnants from Hasselt University
Watch our first teaser and join MARCONI!
Have a look at our new project video and join our project's open pilot and platform! For more updates, subscribe to our newsletter.
Meet Werner Bailer from JRS
"MARCONI services will need to work with the long tail of digital content, i.e. very specific content relevant to a relatively small group." Werner Bailer is researcher at JRS and member of MARCONI's project team. In this week's interview, he presents some exciting areas of research and the challenges to solve there.
Meet Susanne Heijstraten from NPO
Meet Mike Matton from VRT
"NotifyMe": a first use case
MARCONI got off with a flying start last year! “During “De Tijdloze”, a radio program by radio station Studio Brussel, a new interactive feature called “NotifyMe”, was tested. Listeners that voted for a song received a push notification when their song was being played. In order to make this happen, VRT Innovation worked together with Pluxbox, which provides VRT’s radio stations with the editorial system of Radiomanager.
By constanly monitoring the playlist, we were able to find out who voted for which song, 10 minutes before it was being played. Afterwards, a push message was sent via the app of Studio Brussel. This way, listeners would not have to miss out on anything and were automatically reminded of when their favorite song was being played.
In total, we sent out 3967 messages to 2354 people.
Some interactions (in Dutch):
Consortium meeting in Graz: new use cases!
On the 9th and 10th of January, the Joanneum Research hosted a meeting with the MARCONI consortium in Graz in order to review the work done so far and plan the upcoming actions. High on the agenda were discussions on use cases and requirements.
Already three different workshops with radio stations have been carried out, which have provided the consortium with an in-depth understanding of the workflows and challenges for radio-makers. Two additional workshops with listeners are taking place this month. During the meeting in Graz, the team discussed in detail the 16 concepts that they identified so far, while prioritising and grouping the different use-cases. This input was brought into a follow-up discussion that dealt with the MARCONI architecture.
The second day of the meeting started off with a review of the prototyping activities done so far (e.g. a “Notify me” trial that involved over 2300 users). Afterwards, further prototyping and piloting activities planned for the next period were discussed in detail. The communication and exploitation plan was reviewed and a storyboard for the first MARCONI video has already been created. Stay tuned for more updates!
